Promoted four times over an 11-year career with Meritage Homes, progressing from Marketing Manager to Area Marketing Director. Currently leading area marketing strategy across four markets—Phoenix, Tucson, Salt Lake City, and Denver—driving growth through people-first leadership, data-driven decision-making, and strategic execution.

As a collaborative leader, I focus on developing high-performing teams, coaching future leaders, and building a culture of accountability, innovation, and continuous improvement. I partner closely with Sales, Operations, Finance, and Corporate Marketing to align marketing investments with business objectives and maximize performance.

Key accomplishments and responsibilities:

Manage, coach, and develop a team of six marketing professionals, emphasizing mentorship, career development, collaboration, and operational excellence.

Direct more than $1 million in annual advertising investment, optimizing media performance, budget allocation, and return on investment through data-driven analysis.

Analyze weekly traffic, lead generation, and sales performance to identify trends, uncover opportunities, and implement strategic marketing recommendations that improve community performance.

Lead go-to-market strategy for new community launches, overseeing integrated marketing campaigns, model merchandising, photography, sales office readiness, collateral development, and customer experience initiatives.

Design and execute area agent engagement strategies supporting the Agents Rock program, strengthening broker relationships and expanding referral opportunities.

Plan and execute high-impact customer and industry events, including grand openings, Realtor events, presales, and community launch campaigns.

Serve as a trusted marketing advisor to divisional leadership, using analytics and customer insights to guide strategic decisions, optimize marketing investments, and improve business outcomes.